eCommerce operator & digital strategist
I build the systems that make businesses grow
I work across marketing strategy, paid media, eCommerce operations, and system integrations, building the processes and platforms that let businesses scale without friction.
Home Concrete Solutions
ActiveConcrete flooring business serving residential and commercial clients across Melbourne.
Construction / Trade·Melbourne, AU
Johnson Fitness Australia
ActiveFitness equipment supplier serving the Australian market.
Fitness & Equipment·Melbourne, AU
Floor Maintenance Solutions
ActiveCommercial and residential floor maintenance services.
Facilities & Maintenance·Melbourne, AU
Bianca & Bridget
ActiveMelbourne-based lifestyle and fashion brand.
Fashion / Lifestyle·Melbourne, AU
Boobytape
ActiveInnovative fashion tape brand with a strong eCommerce presence.
Beauty & Apparel·Melbourne, AU
Designer Plants
ActivePremium indoor and outdoor plant retailer.
eCommerce·Melbourne, AU
Designer Vertical Gardens
ActiveCustom vertical garden design and installation.
eCommerce·Melbourne, AU
Garner Fitness Supplies
ActiveFitness equipment and supplies distributor based in Dubai.
Fitness & Equipment·Dubai, UAE
York Hamilton
ActiveAdelaide-based professional services and consulting.
Professional Services·Adelaide, AU
Adelaide Marbles
ActiveMarble and stone supplier serving residential and commercial clients.
Construction / Stone·Adelaide, AU
AlQudra Sports Equipment
ActiveSports equipment supplier based in Riyadh, Saudi Arabia.
Sports & Equipment·Riyadh, SA
Anatomy Fitness
ActiveFitness and wellness brand based in Brunswick.
Fitness & Wellness·Brunswick, USA
Project Discovery
Initial discussion with the client to understand the problems, goals, and context getting a clear picture before anything else.
Requirements Gathering
Auditing the right tools, mapping existing workflows, and identifying what's blocking progress before building a roadmap.
Scope Definition
Once everything is mapped out, creating a clear strategy and plan to close the gap between where things are and where they need to be.
User & Process Flow
Designing how users and systems move through the solution, making sure the logic is right before any building starts.
Structure & Strategy
Creating the foundation architecture, frameworks, and the scaffolding needed to bring the strategy to life.
Development & Implementation
Building and deploying the solution across the relevant platforms, tools, and systems with clean documentation throughout.
Testing & QA
Ensuring everything works as intended edge cases, integrations, and user flows all checked before going live.
Handover & Launch
Final delivery with everything documented, handed over cleanly, and ready to scale.