Digital marketing & eCommerce systems
Streamlining workflows for brands that want to move faster
I work across marketing strategy, paid media, eCommerce operations, and system integrations — building the processes and platforms that let businesses scale without friction.
Meta Ad Campaigns
Emotion-led and solution-focused Meta remarketing campaigns driving traffic to a services page.
Shopify × SAP Integration
Middleware architecture for syncing inventory, products, and orders between Shopify and on-premise SAP.
York Hamilton — DNS & Booking Funnel
DNS configuration on Hostinger VPS with a GoHighLevel/LeadConnector booking funnel on a custom subdomain.
Home Concrete Solutions
Construction / Trade · Melbourne, AU
Discover & audit
Map existing tools, workflows, and data flows to find gaps and quick wins.
Strategise & plan
Build a clear roadmap before touching a platform — campaigns, integrations, or systems.
Build & integrate
Implement across Shopify, Meta, CRMs, and custom stacks with documentation throughout.
Optimise & iterate
Review performance data and refine continuously — both systems and campaigns.